Ochaya

Brand IdentityPackaging

Ochaya’s journey began with a vision—to transcend the concept of a simple tea shop and establish itself as a haven for matcha connoisseurs. Drawing inspiration from the heart of Uji, Japan, we redefined its identity, seamlessly weaving Japanese heritage into an elegant logo, a serene color palette, and premium packaging adorned with centuries-old patterns. With a thoughtfully crafted visual identity, Ochaya emerged as a refined, culturally rich, and trusted brand.

Fresh Guacamole

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Powdered

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Scarlet Seal

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Dark Goldenrod

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